Step 1: Spot the Trend, Not the Hype
lolajack in United Kingdom. When I first heard that the UK’s mobile esports scene was “bursting out of the gate,” I thought it was just another buzzword. I dug into the numbers: the UK mobile esports market grew 22 % in 2023, and the top three titles—PUBG Mobile, Call of Duty: Mobile, and Arena of…

